NOW is one of Europe’s biggest streaming platforms – bursting with live sports, cinema-fresh films and brilliant box sets. With competition mounting from some of the world’s most powerful brands, I helped created a distinctive new positioning, identity and brand experience to set NOW apart and make sure that their members never miss out on the entertainment they love.
Welcome to the 2020s – and the golden age of TV. Housebound, people are watching more TV than ever before and OTT platforms are spending more money to catch attention. Everyone from behemoths like Netflix and Disney+ to more regional players like Channel 4 are fighting for preference. It’s beyond crowded – and for the customer, overwhelming.
The previous proposition was simple – the best entertainment, without a contract. In a space of world-class competition, we needed something stickier. In 2021, NOW was redefined for customers, carving out a distinctive space within the market.