I have collaborated with Ryan Reynolds twice, for Deadpool 1 and 2, shooting in LA a series of commercials and video assets exclusively for Sky Store. I wanted to bring Deadpool into his own ‘personalised’ CG version of the Sky branded white world, and then populate the environment with sky store products, pop culture references and easter eggs that are relevant and engaging for the viewer



Social & OOH


Initial Concepts

Here’s a few scripts I wrote before we settled on what was eventually shot, I could write these scripts for days as Ryan Reynold is one of the easiest talents to direct and run with an idea